The Role of Communication in Motivating Employees

Communications 1. Introduction The modern day business society is extremely dynamic and competitive. In the context of increasing forces of globalization, economic agents transcend boundaries and strengthen their competitive positions. This virtually means that the companies are presented with two different situations. For once, within the global community, they become able to access wider consumer markets and enhance their sales levels. On the other hand however, within the domestic community, they encounter increased competition as more foreign players enter the local market. The business community as such becomes more and more competitive. But the complexities of the economic climate do not end with globalization, as these are enhanced by other elements as well. For instance, the demands of the customers exponentially increase when they are presented with multiple options. Then, the technological advancements allow the economic agents to operate in a more efficient manner, but they also create a dditional competition and require supplementary financial investments. To add to all these, economic agents face pressures from the changing political climate, the overall state of the economy or the changing behaviors of their staff members. Most of these changes are derived by the external environment, with the companies having little power over them. Still, what the economic agents do is to research them and strive to adapt to them as best as they know how. In thisShow MoreRelatedHow The Organization Might Apply The Management Theories925 Words   |  4 Pagestheories. In addition, will analyse differences between motivating individuals and motivating teams. It will explain what manager skills required in motivating teams and how these elements affect the business decision making and manage the change in the organisation. 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To assists in understanding the influence and role played by rewards program, Starbucks’s compensation plan will be used as a guide in creating an effective workforce compensation program. Sales Force Compensation Throughout the decades, there has been evidence showing that best way to success and gains profits is to focus on rewarding employees not just pay and benefits. Motivating employees plays significant role on salesperson’s attitudes and encourage them to reach highRead MoreWe Need More Engagement Around Here1067 Words   |  5 PagesAnalysis on the Case Problem: We Need More Engagement Around Here Problem How should the management motivate the employees to facilitate them in fully engaging in work activities? Areas of Consideration 1. Employees’ Personalities and Demographic Status The management must recognize the personality, ethical, generational, and social status differences among their employees. This is to acknowledge the fact the different people require different motivation approaches. Thus, these factors will

Essay on SPORTS UTILITY VEHICLES - 787 Words

We see them everywhere these days, on the way to work, on the highways, parked in every driveway and hundreds of them by every shopping center. Sports utility vehicles have given a new meaning to the word car. When it comes to safety, SUVs (sports utility vehicle) are by far the most dangerous vehicles on the road, and the road is exactly the place they should not be. Sports utility vehicles are designed for off road driving. It seems like bigger the body is on a SUV, the more popular it is; the SUVs that we see on the roads today are still a normal size car compared to the coming future models. With huge bodies and very low safety features sports utility vehicles are being used for totally wrong purposes. Their huge bodies make it†¦show more content†¦The chances of survival for the passengers in the sedan would be 4 times less. Due to a tall chassis that the body of the vehicle is mounted on, the risk of flipping is very high. A sports utility vehicle is nothing but a mini van body on a 4x4-truck frame. A mini van or a full size van serves exactly the same purpose as a sports utility vehicle does, and the vans are much safer, also they consume much less gasoline 270,000 Chevrolet Suburban and Yukon’s are on recall, due to airbag problems. Second reason why SUVs are not a safe transportation vehicle is that oil today, is a natural resource that will only last for 45 more years. A sports utility vehicle with an engine size of 5.7 liters has a gasoline mileage equivalent to two Toyota Camrys and one Honda Civic combined. In order to tow a trailer that is more than 3000 pounds, then a large SUV is the best choice. However if the trailer is less than 3000 pounds, there are many mini vans that are up to the task. The Chevrolet venture tows 3500 pounds and the Pontiac trans port tows 3000, for example. Mini vans and some wagons have more usable space than SUVs of comparable size. 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Pursuing the Value-Conscious Consumer Journal of Marketing

Question: Describe about Pursuing the Value-Conscious Consumer for Store Brands Versus National Brand Promotions? Answer: When I started deciding to opt for the Ph.D. in marketing, I explored a wide range of information online. I realized while opting for higher studies especially in the field of research, motivation is an important aspect of motivation provides guidance in the performance of the individual. The first motivation that I derived and decided to pursue Ph.D. in marketing is the desire to become a professor (Nerad Heggelund, 2008). The first step that is required to become a professor is the Ph.D. degree. Since I have completed my graduation in business administration, I have learned a lot of business theories and models that helped when during the graduation as my major is in MBA. In the course of learning business administration, I developed liking for the marketing subject. So when I decided to pursue Ph.D., I promptly decided to commence my degree with a specialization in marketing. Some individuals have special liking for higher degrees of education (Ralph, 2004). The desire to become a Ph.D. had been instilled in my minds from childhood days. All of these factors that lead me and encouraged me to pursue the Ph.D. in marketing that is discussed in this essay. I have been interested in the field of academics and, in particular, want to become a professor. I believe in the opportunity to establish a sound relationship between the students and former students. I want to nurture the intellectual spirits in the students and witness their growth in the field of education (Kroll, 2015). Since, I derive greater interests in the field of the academics, being a professor would help me to establish the connection between the changes that take place in higher education. I would also like to encourage the students in the fields they work and in doing so I would also develop new ideas and knowledge regarding different fields. The next aspect that was necessary for the decision of pursuing Ph.D. in marketing is the choice of the subject. The marketing is the study where the relationship between the organizations and consumers. The study of the consumer behavior will help me to understand the nature of the students in case I become a professor and nurtur e their skills and talents (Maldonado, Wiggers Arnold, n.d.). The next idea that encouraged me to pursue higher education is the influence in my family. Most of my family members had completed higher education in their respective field. The major influence that I received for pursuing Ph.D. is from my cousin. Though the academic field of my cousin is different, it is very encouraging to learn that he had completed his MD which is Doctorate in Medicine. From the childhood days, I was very fond of my cousin and spent most of time listening to his experience at the University when he was still pursuing the degree. O adored him to the level that encouraged and inspired me to pursue the Ph.D. just like him. This turned out to be the major influence in my life to pursue Ph.D. in marketing though the desire to undertake marketing as a specialization was my personal decision. The idea regarding my choice of undertaking marketing came from my graduation days (Ailawadi, Neslin Gedenk, 2001). During graduation, I completed the degree in business administ ration. Through the course of business administration, I learned a lot of business theories and models, and I also had a paper on marketing field (Conduit, Matanda Mavondo, 2013). This interested me as I always like to connect at the individual level. Marketing is such that the individuals are the main components which mean that studying Ph.D. in marketing will encourage me to understand several other theories that will help me to understand better the subject (Bush, Smart Nichols, 2002). The decision to study at the Department of Marketing of the ABC University depended upon several factors. One of the important factors for the selection is the quality of education at the University. I acquired knowledge about the university from the seniors that the quality of education is high. There are numerous test assignments that the students need to complete within the deadlines (Ruben, 2004). In this way, the students are continuously being encouraged. The next aspect is that the University offers Ph.D. in marketing. The professors associated with this university are very supportive and have a unique relationship with all the students and help them in commencing the studies and the research in the respective field. The other factors that influenced my decision to pursue the Ph.D. in marketing are the cost of the course (Maldonado, Wiggers Arnold, n.d.). The fees of this university are affordable for me, and the campus of the University is within my desired area. So the deci sion to pursue Ph.D. in marketing in ABC University is feasible. References Ailawadi, K., Neslin, S., Gedenk, K. (2001). Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions.Journal Of Marketing,65(1), 71-89. doi:10.1509/jmkg.65.1.71.18132 Bush, A., Smart, D., Nichols, E. (2002). Pursuing the concept of marketing productivity: introduction to the JBR Special Issue on Marketing Productivity.Journal Of Business Research,55(5), 343-347. doi:10.1016/s0148-2963(00)00163-6 Conduit, J., Matanda, M., Mavondo, F. (2013). Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation.Journal Of Marketing Management,30(13-14), 1320-1352. doi:10.1080/0267257x.2014.909513 Kroll, D. (2015).Top 10 Reasons Being A University Professor Is A Stressful Job.Forbes. Retrieved 1 September 2015, from https://www.forbes.com/sites/davidkroll/2013/01/05/top-10-reasons-being-a-university-professor-is-a-stressful-job/ Maldonado, V., Wiggers, R., Arnold, C.So you want to earn a PhD?. Maldonado, V., Wiggers, R., Arnold, C.So you want to earn a PhD?. Nerad, M., Heggelund, M. (2008).Toward a global PhD?. Seattle: Center for Innovation and Research in Graduate Education, University of Washington. Ralph, E. (2004).Pursuing instructional effectiveness in higher education. New York: Nova Science Publishers. Ruben, B. (2004).Pursuing excellence in higher education. San Francisco, Calif.: Jossey-Bass.